Xplor Rec Mobile App

The first white-label native mobile app in the parks & recreation industry.

Platform
Mobile
Roles
Product DesignUX Research
Xplor Recreation Mobile App
10k+
Active users in first year
$180k
Projected ARR in first year
6
Municipalities launched in first year

As a Product Designer at Xplor Rec, I led design for the company's first white-label native mobile app for the parks & recreation industry. As the sole designer, I partnered cross-functionally to shape the end-to-end member experience, from browsing and booking to memberships, passes, and notifications, helping bring a new mobile product to market.

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Designed natively for both iOS and Android to create a more intuitive mobile experience.

The app introduced a new way for community members to interact with recreation centers and services from their phones. Instead of relying on fragmented web flows or in-person processes, members could browse programs, manage accounts, and access facilities through a single native experience.

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Core flows were designed to make program discovery and registration feel simple and connected.

Accessibility was a key consideration from the start, as the mobile app was designed to serve a wide range of community members. Designing natively allowed us to take advantage of built-in device accessibility controls and better support older users and others with varying needs.

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A native-first approach allowed the app to support built-in device accessibility settings like Dynamic Type.

Because the product was built as a white-label app, the experience needed to scale across different municipalities and organizations while still feeling cohesive. I designed a flexible UI system that could support multiple branded implementations without losing usability, consistency, or product clarity.

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A flexible white-label design system allowed the app to scale across different cities and recreation brands.
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Conversational search made it easier for members to find relevant programs using natural language.
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Push notifications helped keep members informed about bookings, reminders, and important updates.
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The experience extended beyond the core app with the ability to coordinate program registration.

The launch marked a major product expansion for Xplor Rec, bringing a modern native mobile experience to a category that had traditionally lagged behind consumer app experiences. In its first year, the app reached 10K+ active users, launched across 6 municipalities, and was projected to generate $180K in ARR.